Sarah Young & Richard Douglas in COnversation
In Partnership

Prime Introductions: London House

Founder of London House, Richard Douglas on storytelling, his city and the value of relationships

By Prime Property

Prime Property works alongside some of Britain's leading agents and developers. People who know their markets, homes and clients deeply, and who share our commitment to quality and care.

Prime Introductions is a new Journal series introducing the people behind those businesses. We begin with Richard Douglas, Founder of London House.

London House

1. You didn't start out in property. How did you find yourself here?

I was actually an actor before I moved into property. Looking back, I always seemed to end up playing an estate agent, so perhaps it was inevitable.

I've now worked in property for around 30 years. One of the things I still enjoy most is that no two days are the same. Every home is different and every client has their own story.

2. Alongside London House, you're also a screenwriter. Has that influenced the way you represent homes?

My passion is screenwriting, so I'm always thinking about stories and how I can bring that into London House. I'm always observing people and looking at how things fit together.

Every property has a story. Every instruction has a story. Every person lives where they live for a reason, and the work they've done on their home says something about them. That's what makes every home unique.

3. You're London born and bred. How has the city influenced the way you work?

I know London inside out. I sometimes joke that I feel like a black cab driver with my knowledge of the roads.

London is full of stories. Every pocket has its own identity, and I enjoy helping buyers discover places they might never have considered. One of the nicest parts of the job is seeing London through the eyes of clients moving here from overseas. It reminds you not to take the city for granted.

Eaton Square, London
Exterior view of the Riverwalk development in Pimlico London overlooking the River Thames

4. Collaboration is at the heart of London House. Why is that important to you?

Collaboration is the most important thing for me because property has always been about relationships. We work closely with agents and trusted specialists across London, connecting clients with people we know and trust at every stage of the purchase.

5. Is there a sale you'll never forget?

I'm a big football fan, and I once sold a property to one of my heroes. He wanted to buy on a road where I grew up, so I knew it inside out. Being able to find the right home for him there was a pretty special moment.

6. Is there a home in your current collection that captures the type of property you love representing?

Peninsula Heights is one of my favourites. It almost feels like you're suspended above the Thames. The views across to the Houses of Parliament and the London Eye are incredible, and it's one of those homes you really have to experience in person. It's really, really special.

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Journal

Sarah Young & Richard Douglas in COnversation
In Partnership

Prime Introductions: London House

Founder of London House, Richard Douglas on storytelling, his city and the value of relationships

An aerial view of the estate showing the main house, orangery, all-weather tennis court and formal gardens surrounded by open paddock land, with the Malvern Hills visible on the horizon to the west. A gravel driveway curves around the front of the property, with outbuildings and the walled garden visible to the right. Chambers Court, Longdon, Gloucestershire, listed with Prime Property.
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