Effective Date: 16th March 2026

1. Introduction

Our website (https://www.primeproperty.co.uk) uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our site.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.


2. Types of Cookies We Use

We use the following types of cookies:

  • Strictly necessary cookies – These cookies are required for the operation of our website. They are always enabled because our website won’t work properly without them. They include, for example, cookies that maintain security and store cookies preferences.  You can disable these cookies in your browser settings, but this may prevent you from accessing all or parts of our website.  
  • Analytical or performance cookies – These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve the way our website works, for example, by ensuring that users find what they are looking for easily.
  • Functionality cookies – These recognise you when you return to our website. This enables us to remember your preferences (for example, your choice of language or region).
  • Targeting cookies – These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites.


3. Cookies We Use

  • Essential Site Cookies (PHPSESSID, cc_cookie, payload_token, vercel-feature-flags) - Maintains user session across page requests  
  • Functionality Cookies (user_prefs) - Stores user preferences such as language and region 
  • Google Analytics – Used to track and report website traffic and advertising effectiveness. E.g. _ga, _gid, _gat, _ga_<container-id> track website usage and performance to improve user experience - Google Privacy Policy.
  • HubSpot - Used by HubSpot to track visitors, identity, sessions, marketing, amongst other uses (e.g. hubspotutk, _hstc, _hssc, _hssrc, _cf_bm, _hs_cookie_cat_pref, _cfuvid, _conv_r, _conv_v, laboratory-anonymous-id) - HubSpot Privacy Policy.
  • Targeting Cookies (fr, _fbp, datr, oo, sb, wd) – Meta - used by Facebook and Instagram to deliver targeted advertising direct to you for relevant properties and website content - Meta Privacy Policy. 
  • LinkedIn - Used to direct you to relevant properties and website content.  E.g. _li_id, _li_ses, _li_fat_id insight tags are used for ad analytics and retargeting, maintaining session state and tracking page views; bcookie, lang, li_gc, lidc are used for device recognition and security, language preferences and correct ads, storing guest consent in non-EU regions, routing and load balancing for LinkedIn features - LinkedIn Privacy Policy.
  • Youtube E.g._Secure-YEC, PREF are used to store use preferences and track ad performance or personalised content interactions when embedded - YouTube Privacy Policy.


4. Third-Party Tools & Cookies

We use the following third-party tools on our website, which may set cookies or collect data independently from us: HubSpot tracking pixel, Meta tracking pixel, Google Analytics, Google Tag Manager, Google Maps, Google Maps API services, LinkedIn, YouTube, Vercel, Neon, and Google reCAPTCHA.

Please note that _GRECAPTCHA is a strictly necessary cookie and is used to support analysis of users to protect the site from bots and spam. By continuing to use our website you consent to its use.

The third parties listed may also use cookies over which we have no control. These third-party cookies are likely to be analytical, performance, or targeting cookies. To deactivate the use of third-party advertising cookies, you may visit the relevant consumer opt-out page, for example: Google Analytics Opt-Out. By continuing to use our website you consent to the use of third party cookies.


5. Managing Cookies

You can choose which analytical and advertising cookies over which we have control we can set by clicking on the buttons below in our cookie banner:

  • Strictly necessary cookies – Always Active
  • Analytics – ON/OFF
  • Advertising cookies – ON/OFF

You can also choose to Reject All cookies in the cookie banner.

If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.


6. Cookie Expiry Periods

Except for essential cookies, all cookies will expire after 12 months or sooner, depending on the specific cookie.


7. Contact Us

If you have any questions or concerns about our use of cookies, please send us an email at office@primeproperty.co.uk.